Started in 1924, the then-POPULAR was simply a small company specialising in picture and comic books. Celebrating its 90th anniversary this year, POPULAR has grew into a one-stop store for educational and lifestyle essentials, with a wide range of English, Chinese and Text & Assessment Books, Gadgets & IT, Stationery and Gifts. With subsidiaries in nine countries worldwide such as the People's Republic of China, United Kingdom and Canada, POPULAR has flourished into the Edu-Channel of East Asia. It now has a total of 156 retail outlets in Singapore, Malaysia and Hong Kong.